In the difficult world of e-comerce, and even more so in the food sector, La Escandalosa has wanted to become a reference for careful and handmade food, without falling into the humble gourmet label. What better space to represent that spirit than the old grocery store.
Thus, La Escandalosa is an online grocery, and with that idea was built its corporate image, bearing in mind the future possibility of venturing into the production of its own products.
That is why we worked on the idea of a very characteristic isotype, sober but with personality, that would open up a lot of graphic applications in the future.
The project finally consisted of naming, logo design, business cards and website design.
Meet the online grocery La Escandalosa here.