Pablo, the person in charge of Creatic, is one of the restless minded people I've met. A creative person in the most literal sense of the word. What he needed was an image that conveyed that. He wanted to convey how different he felt about typical computer consultancies.
The project started from naming, arriving at Creatic as a final proposal combining in one word the preposition "crea" to represent creativity and "tic", which comes from Information and Communication Technologies.
To give a visual identity to this naming, we finally choose the rocket image to transmit its goal with its customers, to reach them to another level of efficiency and business success.